Media: Motion, Print & Screen
Date: April 2009
Tools: After Effects, Illustrator, Keynote, Photoshop
Date: April 2009
Tools: After Effects, Illustrator, Keynote, Photoshop
Challenge: Tesla Motors, a developer of electric vehicles, was preparing to unveil the Model S, its newest sedan. The announcement event required creating, editing, and incorporating screen graphics, motion graphics, live video, and print materials.
Solution: In order to relate to the environmental cleanliness of Tesla's electric motors, the screen graphics were kept very clean and minimal, with a limited color palette. Text statements about the new car were designed to float in above the beautiful imagery of the car, and disappeared just as smoothly as the car they were describing. A 3D logo treatment for both Tesla and the Model S were also included with the animated graphics.
Solution: In order to relate to the environmental cleanliness of Tesla's electric motors, the screen graphics were kept very clean and minimal, with a limited color palette. Text statements about the new car were designed to float in above the beautiful imagery of the car, and disappeared just as smoothly as the car they were describing. A 3D logo treatment for both Tesla and the Model S were also included with the animated graphics.