Media: Motion, Print & Screen
Date: July 2008
Tools: After Effects, Illustrator, Final Cut Pro, InDesign, Photoshop
Challenge: Develop well integrated video, motion, and print media that would be used across multiple mediums for a 3-day event celebrating the National Governors Association Centennial. The project involved print pieces such as banners, posters, directional signage, award certificates, credentials, and tote bags to video elements including logo and title animations, iPod materials, lower third treatments, individualized governor graphics and other screen graphics.
Solution: Establishing consistent styles that would work across multiple mediums early in the process enabled me to produce a large amount of screen and print graphics rapidly throughout the project. Because there were clear commonalities between print, motion, and screen graphic styles and templates, it allowed me to spend more time on unique and individualized aspects in the project.