Media: Print
Date: July 2009
Design Brock Smith
Tools: Illustrator, InDesign, Photoshop
Challenge: Create and design a multitude of print pieces for the Bicentennial Festival of Abraham Lincoln. The printed works would include a program booklet, visitor map, credentials, directional signage, banners, artist spreads, tent signs, sponsor boards, main entrance signage and stage decorations.
Solution: The festival branding required a very strong and attention-grabbing image of Lincoln as the main element throughout all of the graphics, usually cropped to one side with text or other info opposite of his photo. Different colors were utilized to different separate themes within the festival, aiding in organization and helping guests find the areas they were interested in visiting.