Media: Motion & Print
Date: 2007 - 2011
Tools: After Effects, Illustrator, InDesign, Motion, Final Cut Pro, Photoshop
Challenge: Develop branding, marketing and promotional print materials to help establish Keystone Industrial Port Complex as a leader in the development and use of alternative energy solutions. Collaborate with an editor to create a video that established KIPC as the ideal location for manufacturing and industrial firms to grow, prosper and succeed.
Solution: Working with the members of KIPC, I established a common style that would be utilized within mutliple advertisements, posters, web ads, and various print materials. I developed a presentation style for some of the advertisements which allowed for multiple images to be easily interchanged based upon which facts and highlights they wanted to promote. I also worked with an editor to determine a style and tone for the motion graphics aspect of the video. After this discussion, I developed a a short motion graphics section that was used at the top of the video to establish KIPC as a global leader in alternative energy.