Media: Motion, Print & Screen
Date: May 2008
Tools: After Effects, Illustrator, InDesign, Logic Pro, Motion, Photoshop
Challenge: A tourism conference created by Governor Rendell required a number of print and video graphics to be created to help establish Pennsylvania as a great destination for travelers. The opening animation required incorporating a collection of images that displayed the variety and availability of tourist spots within Pennsylvania. Large banners, directional signage, and a conference booklet were required for the conference as well.
Solution: The opening animation combines an engaging animation style that zips from one picture to another in 3D space, allowing the viewer to see a large number of the destination spots within Pennsylvania. The directional signage was designed to be reused in multiple areas for the conference, keeping the print production prices down. The conference booklet was printed with a 4-color cover and greyscale interior pages in order to help maintain the limited budget for the printing.